Primary Function of Position:


The digital / performance marketing executive will drive the marketing department’s commercial performance through systematic campaign-specific results and overall measurement. The digital / performance marketing executive will work closely in inbound / outbound marketing campaigns as well as post-campaign evaluations.


Roles & Responsibilities:


Lead generation

 

  • Adept at using digital marketing channels like LinkedIn & Google Search and Display for lead generation, retargeting, experienced in executing campaigns, analysing performance, bid adjustments, and recommending optimization opportunities for maximizing RoI.

 

  • Campaign management: Should be an expert in day-to-day campaign management [design, budget allocation, optimization].

 

  • Continually review campaign performance and provide recommendations to optimise overall spend and performance.

 

  • Conversant in email marketing and adept at using marketing automation tools.

 

Search Engine Optimization

 

  • Regularly undertake off page optimization activities.

 

  • Conduct keyword research according to the latest keyword research strategies.

 

Reporting & Metrics

 

  • Maintain website analytics, metrics and campaign reporting, should be conversant with analytics tools.

 

  • Preparing regular internal reports that provide insight into performance – campaign wise, traffic, and overall health of the digital marketing activities.

 

  • Ability to assess key performance indicators and make recommendations for increasing relevant conversions.

Skill/Job Requirements:


Experience

 

  • 2-3 years of digital marketing experience, preferably from an e-commerce organization

 

  • Experienced in setting up and optimising Google AdWords (SEM, Display) and LinkedIn campaigns.

 

  • Operational knowledge with latest marketing automation tools.

 

  • Working knowledge of analytics tools like Google Analytics.

 

  • Strong analytical skills, detail-oriented and a keen eye for data.

 

Skills

 

Essential

 

  • Exceptional data and analysis skills

 

  • Good verbal communication, presentation skills, and written communication skills.

 

  • Experience working with marketing automation and customer relationship management software.

 

Desirable

 

  • Strong problem identification and resolution skills.

 

  • Strong key stakeholder communication skills

 

Education

 

  • University degree in communications or marketing, full-time.

 

  • Knowledge of digital marketing (expert level) through added certifications




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